Executive Summary

Award-winning Art Director and Creative Strategist with over 35 years of experience driving visual excellence across print, broadcast, and digital landscapes. Expert in guiding the full creative lifecycle—from high-level conceptualization to final production—with a proven track record of leading high-performing design teams. A versatile storyteller proficient in motion graphics, photography, and illustration, dedicated to maintaining brand integrity across multi-channel global campaigns.

Core Competencies

    Leadership: Creative Direction, Team Management, Cross-functional Collaboration, Mentorship.

    Design & Identity: Corporate Branding, Typography, Illustration, Layout Design, Pre-press.

    Digital & Motion: Web Design (UI/UX), Animation, Storyboarding, Video Production, Social Media.

    Media Production: Art Direction for Photo/Video Shoots, Broadcast Advertising, Interactive Media.

Professional Experience

Berkeley College | Art Manager

2014 – Present

• Lead an innovative in-house design team and manage freelance talent to execute 360-degree marketing campaigns for the Tri-State region.
• Partner with the Creative Director to oversee high-budget video and photo shoots for television and digital media.
• Collaborate with Marketing Directors and Senior Management to guide the strategic development of brochures, billboards, TV commercials, outdoor, transit and digital advertisements.
• Ensure brand consistency and design excellence across all touch points, including social media, viewbooks, and large-scale mall advertisements.

Beech Street Design | Principal & Creative Lead

2007 – 2014

• Founded and operated an independent studio providing comprehensive creative services to a diverse portfolio of corporate and boutique clients.
• Waldor Products: Served as lead Art Director and Photographer for all catalog and digital media assets.
• Dover Business College: Directed marketing visuals, including billboards and web collateral; acted as photographer, lead illustrator and animator for specialized projects.
• Forbes Advertising & Marketing Group: Provided Creative Direction for global brands, including Renaissance Hotels and Resorts and TattooGoo.
• Newport Group, LLC: Commissioned as the Illustrator for the book published by Advantage Media Group, Taking the Reins.

VIA Agency | Senior Graphic & Web Designer

1998 – 2007

• Managed the design and production of a high volume of promotional materials, including newsletters, catalogs, and print advertisements.
• Spearheaded the UI/UX design and implementation of multiple corporate websites and internal intranets.
• Provided on-site art direction for photography, ensuring visual alignment with marketing objectives for clients such as Luing Properties and The Wonder Museum.

Caryl Communications | Art Director

1994 – 1998

• Supervised end-to-end design workflows for up to 25 retainer accounts, maintaining direct client relationships and project management.
• Produced comprehensive corporate identity packages, point-of-purchase (POP) displays, and multimedia designs for clients including, TJ Cinnamons, IBS, Levin Management, Cushman & Wakefield,  and MetLife Real Estate.

Photographics Advertising Inc. | Assistant Art Director

1992 – 1994

• Developed layouts and marker comp illustrations for national brands like International House of Pancakes (IHOP), Inverness and Mamiya Cameras.
• Assisted in the production of marketing materials across Macintosh platforms, focusing on precision and brand standards.

Technical Expertise

    Adobe Creative Cloud: InDesign, Photoshop, Illustrator, After Effects, Premiere,  Adobe XD, Acrobat Pro

    Animation & Storyboarding: ToonBoom Animate, ToonBoom Storyboard Pro

    Presentation & Productivity: Apple Keynote, Microsoft PowerPoint, Microsoft Word, Prezi